Thursday, July 28, 2011

Botetourt Wins VACo Achievement Award for Water Trail Project


Fincastle, VA – The Virginia Association of Counties (VACo) announced its 2011 Achievement Award winners, recognizing the best in county government programs. Botetourt County won in the Parks and Recreation category for its “Upper James River Water Trail” project.
A “Water Trail” is a small boat and/or paddling route (or series of routes) along a waterway that combines recreation and environmental awareness while linking communities and land-based attractions such as recreational trails, historic sites, and parks.
Goals of the project included:
  1. increase public access to the river
  2. develop an identity for the Upper James River Water Trail
  3. develop a sustainable tourism-based economy
The Upper James River Water Trail project has been the most successful tourism initiative undertaken by Botetourt County since the tourism office opened in 2005. The goal of the project as outlined in the grant application was to design a brand for the water trail, produce a brochure, website and marketing campaign. This goal was accomplished and has produced a multi-award winning program that is now being copied by localities across the state and region.
Botetourt previously won VACo Achievement Awards in 2004 for its submission: “A Cooperative Team Model for Successful Volunteer Emergency Services Planning and Implementation,” and in 2003 for its Recreation Incentive Program.

-- From Botetourt County Press Release

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